As a struggling independent musician in a hugely competitive over-crowded marketplace it really should be left unsaid that you will need to stand out from the crowd. There are several approaches to do this. There is music publicity, radio promotion, in depth tour presence, and the almighty music advertising and marketing and music promotion. You need to have to get your message out there –period.
Receiving your music advertising and marketing message out there is 1 point but acquiring the ideal message out there is yet another. Your expert image as an independent artist is of the utmost value in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Commonly, musicians will use either a traditional print music media kit, a digital press kit (DPK), or an on-line EPK (Electronic Press Kit). But just how experienced and convincing are they?
A frequently asked question that I get all the time from my independent artists and musicians is which form of press kit must we place collectively? Which sort of music press kit works ideal and is most impressive and productive? Twitch Emotes to that query depends on a handful of things.
What I imply by this is that I advocate creating and sustaining two sorts of press kits — either a print or digital music press kit, and an electronic press kit. The reason for this is very simple. Certain media outlets, labels, venues, music management companies, etc. prefer a print press kit or digital press kit with your complete blown CD so it can be listened as well on higher efficiency stereo gear to get the complete effect of your music and its production qualities. Other individuals prefer not to have their office congested with piles of press kits, and their preferred method is just reviewing your music on the web.
For the factors just noted, we advise you do a print or digital press kit and have 1 on-line as properly. There’s definitely nothing at all to building an on-line EPK so why not have it offered. There are a handful of very good EPK solutions out there and they cost just a couple of dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit on line) is not enough. You nonetheless need to have the regular print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is in all probability your most useful promotional tool and it needs to be taken pretty seriously. Other than your CD and reside performance it is normally the initial impression of you as an artist that labels, venues, and other music media outlets will get. There are several graphic art firms that specialize in the preparation of media promotion kits that you could want to consider if your budget permits. If not, for a handful of dollars, a tiny creativity, and time and effort, you can do it yourself. Here are the simple components of a print press kit and Electronic press kit, and the qualified suggests by which to go about it.
In your traditional print music press kit version the components to consist of are a professionally created cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a qualified 8- x 10- black and white glossy promotional photo, media feature articles and press releases, album evaluations and quote sheet, your full length – extended play, or professionally recorded demo CD, an market CD-one particular sheet, a business enterprise card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, significant envelope, address labels, business enterprise cards, and your 8- x ten- glossy photo. Now here’s how to go about putting the print press kit together.
COVER AND LETTER OF INTRODUCTION:
Your expert music press kit need to have an impressive cover. This must incorporate a photo of the artist, artist’s name, and artist’s contact information and facts. Sort of like the cover of a book. You should really also include a cover letter of introduction. This should really introduce you as the artist stating briefly a small about yourself. Don’t get too precise in this letter you can leave that for the bio and other media which you will contain.
Make sure you address the letter to one precise person – – becoming private is critical. It provides the appearance of a non-cookie cutter look and that you really feel this media outlet, label, venue, or music agent has significance. Make confident that either at the major or the bottom of this letter you have integrated your complete make contact with details or your artist’s representative’s get in touch with data. The cover letter must be inserted just inside the kit’s cover prior to any other info. The make contact with info ought to also be included at the bottom suitable on each and every page in the music promo kit.
Artist or Band Biography:
The subsequent page or what would essentially be the initially informational page of the music media kit would be your artist biography web page. Here you really should include a short history of the artist or band, a small about every single member if it’s a full band. This should really be no longer than one web page and should really not be a lengthy drawn out history of the band but just a short synopsis of what you have achieved and where you program to go. A lot more importantly, you need to contain issues like significant shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and may possibly raise you above other folks in terms of popularity and development. Preserve it straightforward, concise, and meaningful. If there are no writers among you or your mates than we extremely advocate possessing your band bio written for you by a skilled music copywriter. It’s so significant and it ought to be qualified.